Manish
Choudhary

Marketing lead across JRS College, Aariyah Immigration and Cappa College partnership campaigns. I own the strategy, the advertising spend, a four-person team, and the systems that connect acquisition to enrolment.

The CRM behind it

What I own

• Own CAD $1M+ in advertising spend end to end across Meta, Google Ads and TikTok, from campaign strategy and creative testing to budget allocation and optimization. Generated 25,800+ Meta-reported leads across three accounts.
• Built marketing journeys supporting 4,000 student enrolments, representing approximately CAD $21.2M in tuition value through acquisition, nurture, webinars, retargeting and sales enablement.
• Built and own the HubSpot CRM architecture as the database expanded from 9,500 to 42,000 contacts, establishing segmentation, lifecycle workflows, lead routing, campaign tracking, reporting and sales handoffs.
• Translate each contact's status, interests, actions and conversion barriers into the next appropriate message across email, WhatsApp, SMS and retargeting journeys that adapt as prospects progress.
• Lead 4 direct reports: a senior graphic designer, social media coordinator, content writer and in-house influencer marketer. Set priorities, develop briefs and guide execution across campaigns, content, landing pages and webinar funnels.
• Audit lead quality, disqualification reasons, advisor distribution and follow-up gaps, then use campaign performance, CRM progression and sales feedback to refine messaging and investment decisions.
• Work directly with leadership, sales, CRM and operations to align marketing plans with enrolment targets and the processes needed to convert demand.

A D2C brand selling pop culture-inspired cars as interactive brick-building kits. Built from zero and run independently: brand, storefront, acquisition, lifecycle and margin.

• Built the ecommerce operation from nothing: positioning, visual identity, Shopify storefront, SEO, product pages, paid media, email automation and community.
• Produced product-led social content combining demonstrations, humour and enthusiast culture. The strongest post reached 324K views, with seven others between 19.8K and 62K.
• Developed a nano-influencer acquisition model using creator relationships and community participation, with no paid creator partnerships.
• Ran welcome, abandoned-cart, post-purchase and win-back flows segmented for enthusiasts, collectors and gift buyers, alongside paid acquisition on Meta and Google Ads within a lean budget.

Original 3D-printed products made to collect, display and personalize. Launched with the acquisition and lifecycle systems running from day one, built on what Motoblox taught me.

• Own brand positioning, Shopify storefront, product pages, paid acquisition, email marketing and customer experience in house.
• Launched paid media across Meta and Google Ads, connected to the storefront and the follow-up behind it.
• Deployed welcome, abandoned-cart, post-purchase and win-back campaigns segmented by customer persona from launch.
• Adapted the nano-influencer acquisition model developed at Motoblox, again without paid partnerships.

A collectibles Shopify store taken from launch to profitability in three months, on organic demand alone.

• Built the ecommerce platform end to end and managed 35,000+ active SKUs, optimizing categorization, on-site SEO, page speed and conversion pathways.
• Grew a combined 30,000 engaged followers across Instagram, Facebook and TikTok, driving consistent inbound sales and repeat purchases.
• Ran content, product listing workflows, merchandising, email marketing and retention. Organic revenue was tracking to CAD $25K–30K by year-end.